THE GIFT SECTION
One of the most technical design projects I worked on whilst at Xcel Bespoke was the promotional jackets for the Aprilia motorbike race team. The intricate detailing of this jacket, e.g. the triple piping, was a real technical challenge for the factories and I had to allow for removable sleeves, rubber Velcro wrist straps and waterproof seams & zips during the design process. The technical microfleece fabric is water resistant up to 2000mm. I was responsible for the full design process of the range, quality-control checking samples and liaising with the factories and the client on any amendments.
I would reword this to: I had to allow for removable sleeves, rubber Velcro wrist straps and waterproof seams & zips during the design process.
MILWAUKEE APRILIA JACKET
Due to the fast-paced nature of promotional products I created templates for all garment types for the company to streamline the process. Initial concepts are drawn up to scale for factory technical documents and visuals are created in Photoshop to pitch to the client.
This garment was particularly detailed which is why I took on the project myself. Working with the factory to ensure QC and that the intricate design details were executed as specified.
The jacket has triple piping which crosses over numerous seams and panels. These seams are sealed with waterproof taping. The sleeves had to be removable so I had to ensure the sleeve over hang was sufficient enough without disrupting the shoulder line of the jacket.
I designed rubber TPU moulded zips to aid the riders and team if they were to wear gloves. The jacket also features rubber Velcro straps for the same reasons.
The logo is extremely detailed and encompasses numerous colours, working on the embroidery files to ensure the optimum balance between size and legibility.
I also had to consider technical materials to ensure there was no colour-run between panels and that the seams did not buckle, to keep it looking smart as well as it being fully waterproof.
Working with the in-house design team at Bulldog Skincare developing concepts and products ranges that met the business objectives of the organization and that advanced the brand and proposition strategy. Creating on-brand concepts with seasonality and packaging requirements.
Ensuring that design and manufacture meets budget requirements, ensuring commercial success.
Pitching concepts to the team for selection.
BULLDOG SKINCARE WASHBAG
I designed this wash bag to fit 3 of the products that Bulldog wanted to promote for their Christmas gift set. The bag is fully waterproof with a backed canvas to create the quality required by the brand. The front pocket was designed to fit combs, toothbrushes and razors.
BULLDOG SKINCARE BALM POT
Bulldog came back with the idea of a case for their beard balm pot that they wanted to promote at that period of the year. The case needed to be water and mould resistant.
For the rebranding I pitched to the client for a new design of beard brush and soap dish that were more sustainable, vegan and fitted better with the rebranding.
Version 1 of the shave brush and bowl, the brush was plastic and the bowl ceramic.
I designed the case to slot the pot into, with a rubber seal on the inside to prevent it slipping out and keeping it water tight. The hole in the bottom was designed for two functions:
1) to remove the pot to change for a new one
2) to minimise contact with the surface that might lead to damp/water damage if it were to come into contact with a wet surface.
THE FINAL DESIGN...
The final design is made from bamboo as it is more sustainable, vegan friendly, antibacterial and water resistant. The case adds extra value to the metal container and becomes a ritual to replace it as the case is specifically designed for that purpose selling more units and gaining brand loyalty.
One of the most technical design projects I worked on whilst at Xcel Bespoke was the promotional jackets for the Aprilia motorbike race team. The intricate detailing of this jacket eg the triple piping was a real technical challenge for the factories and I had to design in removable sleeves, rubber Velcro wrist traps and waterproof seals + zips. The technical microfleece fabric is water resistant up to 2000mm. I was responsible for the full design process of the range, quality control checking samples and liaising with the factories on amendments.
L'ORÉAL POS STAND
L'Oréal came to us looking for a POS to help promote their NEW True Match Foundation.
One of the main issues they felt they had in store was getting the customer to engage with the makeup assistants. So, I designed a tool to help with that.
On studying the L'Oréal True Match Foundation brand guidelines, I noticed they had a distinctive circular blob of foundation as their main visuals, so I thought I would use this in the styling of my concept.
THE FINAL DESIGN...
Set the scene:
Selfridges shop floor busy day, lots of people walking by staring from counter to counter
Customer A walks past the stand and glances over.
"Hi there, have you seen our NEW True Match Foundation? It's now so easy to find your perfect match"
"Oh wow, you do that many colours, I wouldn't even know where to start"
"Well that's ok, see this amazingly helpful tool we have here. Just spin the bead to find the colour name, it's easy, have a go"
Customer A starts holding up her hand to the chart discussing with her friend which one she reckons. Time at stand 2 minutes 30 seconds. Time enough to remember the experience and consider the product.
JUST EAT ROLL-TOP RUCKSACK
Just eat needed some waterproof backpacks with reflective elements for their new rebrand.
So, I came up with this design after studying existing similar solutions and learning from the research Just Eat provided consumer research on weak spots and places the bags tend to mark or need more support.
The backpack is insulated using 3 layers, a corrugated board, a foam and a foil. Inside there is a shelf for dividing if needed.
The front panel is removable as you can order personalised panels for the restaurant or cafe.
But this design is best suited for those doing large deliveries and can be problematic for offloading the deliveries.
Just Eat then asked if we could come up with a slightly smaller version that wasn't as heavy yet still held the heat in and was easier to load
THE FINAL DESIGN...
Meet the all NEW Just Eat Rucksack.
Designed using an insulating mesh and foil composite lining, the bag can roll down to keep the items secure and hot and allows for scalability of deliveries.
The roll-top makes for easy loading as the driver can place the bag on a chair or the floor and load easily.
The strap design reinforces the corner as well as being adjustable.
The front zip allows for easy pizza delivery to save you unpacking the bag, just slide it out! (Simultaneously ventilating the bag to prevent condensation build up)